Who Are We, Anyway? Make Fun.
The world’s gonna know your name. But first it has to love your game.
Playcrafting provides you with the tools to get yours off the ground--through tailored educational events, dynamic networking opportunities, and classes to help you crack the code to gaming success. From design to programming to business and beyond, your skillset’s about to get even sharper. Get a leg up from our network of pros in powering up your product, impressing the industry, and bringing your A-game to a whole new level.
Where the Magic Happens
Today: these cities. Tomorrow the world! Come find us in these places we call home.
Our Team Behind the Curtain
Our team is dedicated to helping empower and grow game developer communities in each city we're in.
Dan Butchko, CEO & Founder
Dan Butchko oversees all operations for Playcrafting globally and carries out planning and execution of all education and events in New York. A graduate of New York University, Dan is the former Creative Director & Events Manager of Help For Children, where he worked for six years to help raise millions to prevent and treat child abuse in 9 U.S. cities and 3 abroad. He is also an independent graphic designer and game developer. Dan brings years of experience in marketing and event management as well as his passion for games to Playcrafting as he works to help game makers succeed and grow developer communities across the United States.
Chase Kiefiuk, San Francisco City Manager
As San Francisco City Manager for Playcrafting, Chase Kiefiuk organizes and executes all SF events. Originally from Detroit Michigan, Chase made his way to San Francisco in 2013 where he successfully open the first northern California branch of a modeling and acting company. His most recent role was SF community manager for a co-housing startup where he oversaw and managed 33 houses throughout the bay area. In his spare time he focuses on art, screen writing, and stand up comedy. He loves bringing people together and helping them discover their passion for development.
Adam Lieb, Seattle City Manager
Adam organizes Playcrafting Seattle. Adam has spent 18 years building products, services, and communities in the games industry. At a young age he was selling virtual goods and currencies in popular MMOs, before he went on to create Duxter, a social network for gamers. Adam currently is the founder & CEO of Innervate, a company that provides tools to help game developers build better relationships with their gamers. He loves connecting gamers to the games they love.
Mabel Chung, Marketing Manager
As the Marketing Manager, Mabel is in charge of strategy for Playcrafting's content, social and email marketing. Originally from the west coast, Mabel went to UC Berkeley (go bears!) and started her gaming career one summer as a video game tester. She went on to do marketing and localization at gaming companies like Sega and Nintendo (and was a member of Nintendo's Treehouse). Since coming to NYC, Mabel has been working for and consulting with startups such as Startup Institute, in the influencer marketing space, live streaming apps, and now Playcrafting. Her favorite games are arcade shooters (Time Crisis II), strategy (XCom, FTL), and RPGs (Final Fantasy VII, Skies of Arcadia).
Frances Troche, NYC Education Coordinator
Frances organizes the one-night classes for Playcrafting NYC. She is a freelance social media manager and brand consultant with over 5 years of gaming industry experience. Her passion for gaming has taken her all over the world, and she continues to make video game content on a daily basis for Twitch.Tv and YouTube.
Nemke Kostic, Events Advisor
Nemanja "Nemke" Kostic has been a serial entrepreneur all his life. He runs a gaming studio (K Bros Games) where he heads up business development, publishing, sales and acquiring sponsorship deals. He also consults startups and other studios within the industry in these areas of expertise. Having published two of his own studio titles (including Albert & Otto), he is now bringing them to console and mobile platforms. Nemanja has successfully merged his business knowhow and networking skills with his interest in gaming and is driven by his passion for improving and nurturing the still-young indie games community. If not pacing around his office on the telephone he can be found attending gaming events and conferences talking to indie devs. He advises Playcrafting on strategic partnerships and sponsorships as we expand our events.
Our Advisory Board More Hands on Deck
We can't do it alone, so we've assembled a guild of industry experts to help us help you make games.
Sinjin Bain, CEO MaxPlay
Mr. Bain has over 30 years of Sr. Leadership positions in the Interactive Entertainment industry, most recently as a Founder and CEO of MaxPlay. Prior to MaxPlay, Mr. Bain worked for Electronic Arts holding a series of Sr. Management roles in the company including: VP, WW GM of EA Partners (EAP), Vice-President Worldwide Business Development responsible for finding and signing independent developers such as Insomniac, Respawn, MTV / Harmonix, Valve, Epic, Crytek, Double Fine, Starbreeze, among many others. As an Executive Producer and studio manager with EA Mr. Bain Executive Produced multiple #1 charting games on Console, PC, and Handheld platforms, including The Sims, The Simpsons, Rock Band, Crysis and other best selling games. Mr. Bain has Executive Produced games for EA and EAP selling over 20M units generating over $1B in revenue. Prior to Electronic Arts, Mr. Bain founded and built a privately owned interactive entertainment studio called PyroTechnix that developed the technologies and engines used to build leading games such as Everquest, Return to Krondor, NFL Gameday and others.
Corey Wade, Partner, Sandbox Strategies
Corey Wade is a partner with Sandbox Strategies (www.sandboxstrat.com), a 10-year-old boutique firm focused on digital publishing services for video games. With offices in NYC and SF and partner agencies throughout the world, Sandbox handles marketing, publicity, influencer outreach, and events for companies like Activision, Telltale Games and Dots.
Andie Simon, Owner, Andie B. Simon, Inc.
Andie is inspired by people and companies who are passionate about what they do. She strives to make Music, Technology and Interactive Media fun, relevant and profitable. Andie runs her own consultancy business with clients including EA, Linkin Park, MaxPlay, SoundCloud, Turnstile, Qwire and Xbox Music.
Rob Vawter, Director of Developer Relations, Samsung
Rob Vawter oversees Samsung’s Developer Relations group in the US. He previously headed up business development and account management teams at two mobile games-related companies, and worked at Sony PlayStation on the business and tech sides. His specialties are platform and developer partnerships, and monetization in the PC, console, mobile, and VR/AR spaces. He started his career as a software developer and wishes that a program like Playcrafting had existed then to provide access to a collaborative network, and teach him new programming techniques and go to market strategies.
Stacey Mulcahy, Technical Evangelist, Microsoft
Stacey Mulcahy is a technical evangelist with Microsoft. Prior, she was the Lead Developer working with a variety of technologies at Big Spaceship, a digital agency based out of Brooklyn, NY. She has worked at Teknision and Fuel Industries in Ottawa, Canada, and IQ Interactive in Atlanta in a variety of technical roles. A technical editor and instructor, Stacey enjoys sharing her love for her work in interactive development. She considers her lack of verbal filter and extreme candor just a small part of her charm.
Christian Calderon, Chief Revenue Officer, Ketchapp
Christian Calderon is a data-minded marketer with a passion for econometrics and video games. His professional specialty lies in predictive modeling for freemium products. Christian started his career as an investment banker at Needham & Company focusing on Internet and Digital Media, where he completed over 30 transactions totaling over $3 billion in value. After Banking, Christian joined KIXEYE to lead their revenue team. He then served as the VP of Marketing & Revenue at Dots where he oversaw all of marketing and product management initiatives at Dots. Christian is now the Chief Revenue Officer at Ketchapp where he leads revenue efforts for Ketchapp’s portfolio of amazing and beautiful games.
Kurt Bieg, Founder & CEO, Simple Machine
Kurt Bieg is the founder of Simple Machine, a game company in NYC. He has made a bunch of smash hit puzzle games for mobile devices, accumulating over half a million downloads. He is always pioneering new trends while crafting extraordinary experiences. Titles include: Circadia, LEX, Tomb Breaker, Hoots, Smove, Zaga and Pop the Lock.